As the unrivaled authority in hair for over 125 years, Schwarzkopf announces an exciting new campaign backed by the star power of two global brand ambassadors. Schwarzkopf has defined 2024 as the year of the blonde, and the brand knows that behind every person’s hair color is a story of courage, empowerment, and trust. Now, Schwarzkopf wants to inspire consumers to tell theirs. On March 4, 2024, Schwarzkopf will officially launch their campaign, “What Story Will You Tell?”, marked by a highly visual commercial and comprehensive social media rollout, with the help of new Global Brand Ambassador, Actress, Producer & Entrepreneur Sofia Vergara and Global Color Ambassador, Celebrity Hairstylist Chris Appleton.