During the tournament, Henkel’s corporate brand and its product brands Persil (laundry care), Ceresit (building products) and LePage (adhesives) will be displayed in the stadiums in Berne and Zurich. In addition, the LePage and Ceresit brands will be visible behind the players’ benches. Henkel also sponsored the IIHF World Championships in Russia (2007) and Canada (2008).

At the 73rd IIHF World Championship, national teams from 16 countries will be competing in four groups and 56 games for the coveted World Championship title. The event is expected to attract 300,000 visitors and 800 million TV viewers worldwide. This will make the IIHF World Championship the biggest sports event in Switzerland this year. In line with its sponsoring strategy, Henkel is using this international sports event to increase awareness of the Henkel corporate brand and product brands.

Henkel’s sponsorship of the IIHF World Championship will also support its Henkel Smile corporate citizenship program. For every goal scored during the tournament, Henkel will donate 50 euros to a children’s aid project. Fans and spectators in the stadiums can also actively contribute to this good cause by signing an oversize Henkel Smile fan jersey. The company will donate an additional euro to the aid project for each signature. The project to which the money goes will be decided by visitors to the website www.henkel-powerplayers.com, who have until April 15, 2009, to cast their votes. They can choose between the organizations Laureus, a charity that utilizes the positive influence of sports to advance social change through various projects worldwide, and SOS Children’s Homes, a private social foundation active on all of the world’s five continents that helps children in need.

Henkel Smile provides the umbrella for the company’s corporate citizenship activities. Henkel Smile is anchored in the company's vision and values. Areas of engagement are: social needs, education and science, fitness and health, arts and culture, and the environment.

Henkel is also organizing an international fan competition in connection with the IIHF World Championship. At www.henkel-powerplayers.com, parents in the countries specified on the website can upload their youngster’s best ice hockey fair-play snapshot. The prize is a trip to Switzerland, including hotel accommodation, tickets for one of the games and involvement in “The 3 Best Players of Each Team Award.” Together with a Henkel representative, the winning child will have the honor of presenting the award to the international sport stars in the presence of thousands of fans, with TV cameras running.

Henkel in North America

Henkel markets a wide range of well-known consumer and industrial brands in North America, including Dial® soaps, Purex® laundry detergents, Right Guard® antiperspirants, got2b® hair gels, and Loctite® adhesives.

More information available on:
www.henkel-powerplayers.com
www.henkel-smile.com
http://www.iihf.com/channels/iihf-world-championship-oc09/

For more than 130 years, Henkel has been a leader with brands and technologies that make people's lives easier, better and more beautiful. Henkel operates in three business areas – Home Care, Personal Care, and Adhesive Technologies – and is ranked among the Fortune Global 500 companies. More than 60 percent of Henkel’s sales are in consumer goods, while the industrial business accounts for almost 40 percent of the company’s total sales. In fiscal 2007, Henkel generated sales of 13,074 million euros and operating profit of 1,344 million euros. Our more than 55,000 employees worldwide are dedicated to fulfilling our corporate claim, "A Brand like a Friend," and ensuring that people in more than 125 countries can trust in brands and technologies from Henkel.