Tipsord took part in a panel discussion on October 13 titled “What a Client Wants,” where attendees learned firsthand what clients are thinking when they pick agencies and partners.  At Henkel, Tipsord and his team are responsible for the introduction of a breakthrough new laundry product, Purex® Complete 3-in-1™ laundry sheets, which combine detergent, softener, and anti-static in one powerful sheet.  Henkel also manufactures and markets such well-known consumer brands as Dial® soaps and body washes, Renuzit® air fresheners, and Right Guard® antiperspirants.

The BOLO 2009 conference was designed for the smaller independent advertising, PR, and marketing agency interested in offering the latest in online, digital marketing to its clients.  Attendees heard from industry thought leaders through keynote speeches, panel discussions, and one-on-one meetings.  During technology labs, experts demonstrated tools to make digital marketing easier to implement.  For more information, visit http://bolo2009.com.
 

Henkel in North America:

Henkel markets a wide range of well-known consumer and industrial brands in North America, including Dial® soaps, Purex® laundry detergents, Right Guard® antiperspirants, got2b® hair gels, and Loctite® adhesives. Henkel has been committed to making people’s lives easier, better and more beautiful for more than 130 years.  A Fortune Global 500 and Germany’s most admired company according to a recent Fortune survey, Henkel offers strong brands and technologies in three areas of competence: Home Care, Personal Care, and Adhesive Technologies.  Each day, more than 52,000 employees in 125 countries are dedicated to fulfilling Henkel’s claim “A Brand Like a Friend.”  In fiscal 2008, Henkel generated sales of $20.8 billion and adjusted operating profit of $ 2.1 billion.