Starting today, consumers can make a simple change at home - switching to Purex Complete 3-in-1 brand in the laundry room - and make an extraordinary impact in another family's life by redirecting one dollar from their purchase to Kiva.org, a global person-to-person micro-lending website that helps low-income families create their own sustainable sources of income. Simply log on to www.PurexChangesLives.com to learn more about the Purex-Kiva partnership and start making an extraordinary difference now.

"As a mother of three, I spend a lot more time in the laundry room than I'd like," says Ms. Harmon. "I love that Purex Complete 3-in-1 laundry sheets simplify the process by replacing three separate product benefits with one lightweight sheet and eliminate all the measuring, mixing and mess. I feel even better about using Purex Complete 3-in-1 because I know I'm empowering other moms around the world to provide for their families. It's exciting to see how such a simple change in the way I do laundry for my family can make an extraordinary impact in other families' lives."

Consumers can visit www.PurexChangesLives.com to learn about 100 hard-working entrepreneurs and their family businesses and designate one dollar from their purchase of Purex Complete 3-in-1 Laundry Sheets to support the family of their choice. All of the entrepreneurs are moms and can be selected based on geographic region or business sector. Once they have chosen an entrepreneur to support, visitors to the site can receive updates on their loan status and follow their entrepreneur's activities via emails and downloadable widgets.

"Women have told us the simple change in their laundry routine of switching to Purex® Complete 3-in-1™ Laundry Sheets has made a huge difference in their lives-one consumer even described it as '1,000 percent better' than her current routine,'" explains Stephen Koven, brand manager, Purex Complete 3-in-1 brand. "We created the Purex Changes Lives program so that this simple change in the laundry room can have a positive impact for your family as well as for families around the world. When you participate in the program, you're giving more than a traditional one-time donation. Contributions from purchases directly empower families to create their own sustainable sources of income and become self-sufficient, which we're confident will inspire our consumers as much as it inspires us."

New Purex® Complete 3-in-1™ Laundry Sheets are the all-in-one laundry solution. Each powerful sheet contains a load's worth of super-concentrated detergent, softener and anti-static in one product. To use, simply drop a laundry sheet into the washer (either standard or high-efficiency), and the blue detergent portion of the sheet is released during the wash cycle. Once the washer has finished, transfer the laundry sheet with clothes to the dryer. The color stripe is heat activated by the dryer to soften clothes and remove static. It's that simple.

For more information on Purex® Complete 3-in-1™ Laundry Sheets and other Purex® products, please visit www.Purex.com. To learn more about the Purex Changes Lives program, go to www.PurexChangesLives.com.

For more than 130 years, Henkel has been a leader with brands and technologies that make people's lives easier, better and more beautiful. Henkel operates in three business areas — Home Care, Personal Care, and Adhesive Technologies — and is ranked among the Fortune Global 500 companies. More than 60 percent of Henkel’s sales are in fast-moving consumer goods, while the industrial business accounts for almost 40 percent of the company’s total sales. In fiscal 2008, Henkel generated sales of $20.8 billion and adjusted operating profit of $2.1 billion. Our more than 55,000 employees worldwide are dedicated to fulfilling our corporate claim, "A Brand like a Friend," and ensuring that people in more than 125 countries can trust in brands and technologies from Henkel.

Kiva.org (www.kiva.org) is the world's first person-to-person micro-lending website, empowering individuals to lend directly to an entrepreneur in the developing world. Founded in 2005, Kiva.org's mission is to connect people, through lending, to alleviate poverty. Kiva.org currently connects lenders in more than 70 countries with entrepreneurs in 44 developing countries, through 94 microfinance partners. Kiva.org is headquartered in San Francisco.