01/18/2011, Scottsdale, Ariz.


From Nearly 50,000 Online Votes, Frederick, MD School’s Entry Wins Grand Prize; School to Install Running Track, Expand Running Club & Fitness Activities


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Name Natalie Violi
  Corporate Communications, Laundry & Home Care, Beauty & Personal Care North America
Phone +1 480-754-5442
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Maryland's Orchard Grove Elementary School Wins $25,000 in the Henkel Helps Get Kids Fit Contest

Inspired by the rallying cry of its young students – “If you build it, we will run!” – Orchard Grove Elementary School in Frederick, Maryland has won the Henkel Helps Get Kids Fit contest and its $25,000 Grand Prize. The school intends to use the $25,000 prize to install a paved running track that will empower the school’s staff and student body to expand its already popular running program and integrate the track into additional activities for the school and community.

Cheryl Crawford, Orchard Grove Principal, stated, “The students, staff and community have been eagerly waiting for the announcement of the contest winner. A day has not gone by since the voting ended without people asking us the million-dollar question, ‘Have you heard yet?’ The smiles on the students’ faces and their excitement in anticipating our new track are a sight to see now that we know we won the contest.”

The Henkel Helps Get Kids Fit team will host a special pep rally at Orchard Grove Elementary School on Monday, February 7, 2011 at 9:15am, to award the $25,000 Grand Prize. Speakers will include representatives from Henkel Helps Get Kids Fit, the American Council on Exercise (ACE), Orchard Grove Elementary School and local community leaders. The pep rally will celebrate the hard work of Orchard Grove in winning the Grand Prize and motivate them for the excitement to come! Brenda Tarquinio, a physical education teacher at the school, nominated Orchard Grove Elementary for the contest. In her entry, Ms. Tarquinio wrote, “Students who love to move their bodies in elementary school will be on the road to learning about life-long fitness.” To view the winning essay and video, visit http://www.HenkelHelps.com.

Henkel, the company behind some of the nation’s leading consumer brands such as Dial® soaps, Purex® laundry detergents, Renuzit® air fresheners, Right Guard® antiperspirants and Soft Scrub® household cleaners, asked, “What Would Your School Do with $25,000 to Improve Youth Fitness?” Parents, teachers and community members from across the country nominated their local schools for the chance to win $25,000 in fitness cash in an effort to address the health and fitness crisis among our nation’s youth. Ten finalists were chosen to bring their essay nominations to life in short videos, which were then voted on by the public at HenkelHelps.com. Orchard Grove’s winning video received more than 13,000 votes. The contest generated nearly 50,000 votes for the 10 Henkel Helps Get Kids Fit finalist videos, which were selected from more than 2,200 total essay entries from across the nation.

"Henkel Helps Get Kids Fit was created to inspire communities to improve their schools’ fitness programs and make a meaningful difference in the lives of kids, families and neighborhoods nationwide,” said Natalie Violi, Director of Corporate Communications at Henkel. “We hope this $25,000 prize will provide inspiration for a life-long commitment to health and fitness. It was clear from their winning video and all of the entries we received that the motivation and desire exists to make a change and improve the health and fitness of an entire generation.”

Henkel in North America
Henkel markets a wide range of well-known consumer and industrial brands in North America, including Dial® soaps, Purex® laundry detergents, Right Guard® antiperspirants, got2b® hair gels, and Loctite® adhesives.

About Henkel
Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 50,000 people and reported sales of $18.86 billion and adjusted operating profit of $1.84 billion in fiscal 2009. Henkel’s preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500.