04/12/2011, Scottsdale, Ariz.


Employees serve as company ambassadors in new ads


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Name Natalie Violi
  Corporate Communications, North America
Phone +1 480-754-5442
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Henkel’s Employer Branding Campaign Showcases Company’s Talents

Henkel has launched a new employer branding campaign that features the company’s employees talking about what makes Henkel a great place to work. In recruitment ads, videos, posters and brochures, employees reinforce the new company claim: “Henkel – Excellence is our Passion.” Henkel is a Fortune Global 500 company that markets a wide range of consumer and industrial brands in North America, including Dial® soaps, Purex® laundry detergents, and Loctite® adhesives.

The ads depict employees’ passion and pride in being a part of the Henkel team. From a marketing manager in Brazil to a production foreman in Germany, 10 international employees will be seen in Henkel’s campaign.

“We want to attract the most talented people worldwide by showcasing our own talents,” said Jessica Thiel, corporate director of talent, leaders and learning at Henkel. “Who could better testify to Henkel’s exciting and challenging environment than our own employees?“

The new campaign depicts Henkel employees in everyday situations in various phases of their work day. “We chose headlines like, ‘Breaks are boring,’ as a bit of a joke, of course, but they also generate attention,” said Jens Plinke, senior manager of Human Resources, who also is in charge of Henkel’s Employer Branding worldwide. “We are using humor to communicate that our diverse opportunities are much more exciting than taking a break.”

The campaign is used worldwide as part of Henkel’s Human Resources communications, including on its career websites, in job advertisements, and on banners and posters at recruiting events.

Henkel has long been recognized as a respected company, with nods from Fortune magazine as one of the “World’s Most Admired Companies” and from the U.S. Ethisphere Instiute as one of the “World’s Most Ethical Companies.”

For more information about careers at Henkel, visit www.henkelna.com/careers

Henkel in North America
Henkel markets a wide range of well-known consumer and industrial brands in North America, including Dial® soaps, Purex® laundry detergents, Right Guard® antiperspirants, got2b® hair gels, and Loctite® adhesives.

About Henkel
Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries, and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 48,000 people and reported sales of $20.07 billion and adjusted operating profit of $2.27 billion in fiscal 2010. Henkel’s preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500.