09/23/2011, Rocky Hill, Conn.




Name Mike Bruno
  Corporate Communications North America
Phone +1 860-571-5141
Fax +1 860-571-5475
Email Send E-Mail

Henkel Hosts the Fifth Annual Loctite® Auto Show in Rocky Hill

On Sunday, October 2, the fifth annual Loctite® Auto and Bike Show will be held on the grounds of Henkel’s North American headquarters at One Henkel Way in Rocky Hill, Conn.  From 10:00 a.m. to 3:00 p.m., hundreds of vintage hotrods, customs, classics, exotics, boats, bikes, imports, and more will be on display.

Henkel will host the car show fundraiser, donating all proceeds to the Channel 3 Kids Camp. Trophies will be awarded to winning vehicles, based on popular vote. Henkel is the manufacturer of Dial® soaps, Purex® laundry detergents, and Loctite® adhesives, which are widely used in the automotive industry for vehicle assembly and repairs.

The show will take place in the company’s tiered parking lot, which makes for a perfect showing place for polished chrome, high performance engines, and pristine interiors. The day-long activities also feature live music, food, vendors, kids’ activities provided by Incredible Inflatables, face painting, and a raffle for valuable prizes. The Channel 3 Kids Camp staff will also be on hand to share information about year-round programs and will host kids’ activities throughout the day. 

Show cars pay a $10.00 entry fee and spectators pay $5 per car, which will benefit year-round programs and services offered at the Channel 3 Kids Camp. The first 500 vehicles will receive a Henkel gift bag with a variety of the company’s products. Rain date is Sunday, October 2.

For more information, contact Rick Sweezy by email at richard.sweezy@us.henkel.com or phone at (860) 571-2512.

Henkel in North America:
Henkel markets a wide range of well-known consumer and industrial brands in North America, including Dial® soaps, Purex® laundry detergents, Right Guard® antiperspirants, got2b® hair gels, and Loctite® adhesives.

Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 48,000 people and reported sales of 15,092 million euros and adjusted operating profit of 1,862 million euros in fiscal 2010. Henkel’s preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500.