11/30/2011, Scottsdale, Ariz.


Three schools selected to receive $10,000 each for youth fitness


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Name Natalie Violi
  Corporate Communications
Phone +1 480-754-5442
Email Send E-Mail

Henkel Helps Get Kids Fit contest winners announced

Three schools will give the gift of fitness to their students thanks to the Henkel Helps Get Kids Fit contest. Henkel Helps, in cooperation with the Alliance for a Healthier Generation, awarded one elementary, middle and high school with $10,000 each to improve youth fitness. The winning schools submitted nominations answering the question, “What would your school do with $10,000 to improve youth fitness?”

The schools also were asked to create a two-minute video describing how their school would help get kids fit. Winners were chosen by the public through online and text voting.

“The lack of funding in physical education programs is a major issue in the United States,” said Natalie Violi, director of corporate communications at Henkel. “Fostering healthy habits is important and Henkel is proud to do our part in helping kids get fit.”

The winning schools of the 2011 Henkel Helps Get Kids Fit program are:
• Elementary School—Calcedeaver Elementary School in Mount Vernon, Ala.
• Middle School—Middletown Middle School in Middletown, Md.
• High School—Henry Clay High School in Lexington, Ky.

The Henkel Helps Get Kids Fit Contest is aimed at helping schools, communities and families nationwide address the urgent health and fitness crisis among our nation’s youth, while acknowledging the budget crisis faced by schools across the country. Each year in the U.S., only $764 per school is spent for physical education programs to develop lifetime fitness and activity skills.

While only three schools can win the Henkel Helps Kids Get Fit contest, every school can win the fight against childhood obesity by joining the Alliance for a Healthier Generation’s Healthy Schools Program. The Alliance for a Healthier Generation, founded by the American Heart Association and the William J. Clinton Foundation, supports more than 13,000 schools nationwide in their efforts to create environments where physical activity and healthier foods are available to students before, during and after school. Any school in the U.S. can join the Alliance’s Healthy Schools Program at no cost at www.HealthierGeneration.org.

Henkel also awarded a $5,000 sweepstakes to one deserving family that is dedicated to improving their health and fitness habits, but may lack the resources to do so.

To learn more about the Henkel Helps Get Kids Fit contest and winners visit www.HenkelHelps.com.

Henkel in North America
Henkel markets a wide range of well-known consumer and industrial brands in North America, including Dial® soaps, Purex® laundry detergents and softeners, Right Guard® antiperspirants, got2b® hair gels, and Loctite® adhesives.

About Henkel
Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries, and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 48,000 people and reported sales of $20.07 billion and adjusted operating profit of $2.27 billion in fiscal 2010. Henkel’s preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500.