04/16/2007, Scottsdale, Arizona

 

Men’s Lifestyle Site Goes Behind the Scenes with Music Industry Players

 

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RGXLife.com Takes Audience Inside The Music Industry With Compelling New Features

RGXLife.com, a men’s lifestyle Web site sponsored by RGX™ Bodyspray from Right Guard®, launched several unique features that take its audience behind the scenes of the music industry. Contributed by RGXLife.com partners, including major and independent labels, music producers and promoters, a renowned rehearsal studio and an aspiring band, the new features expose a world to which only music industry insiders are privy.

RGXLife.com, a men’s lifestyle Web site sponsored by RGX™ Bodyspray from Right Guard®, launched several unique features that take its audience behind the scenes of the music industry. Contributed by RGXLife.com partners, including major and independent labels, music producers and promoters, a renowned rehearsal studio and an aspiring band, the new features expose a world to which only music industry insiders are privy. The launch of these features kicks off a major expansion of RGXLife.com’s music section.

“RGXLife.com’s innovative new music section gives our viewers their music fix from the inside out, detailing the unique, tough realities of life in this industry,” said Stephen Koven, Right Guard/RGX brand manager. “RGXLife.com and RGX Bodysprays are for men who keep it real, and that’s exactly what we’re doing with this exciting new content, which will be continuously updated.”

he RGX Life website features updated articles and videos. Akin to a consumer TV network, the site maintains a production staff to keep content fresh and compelling, and offers partner companies who collaborate with RGX an opportunity to convey their message on the site. The site’s original, exciting content mixes articles, videos, blogs, reviews, and tools delivered with understated humor in an entertaining style. Unlike a static periodical, content is updated daily. Interactive elements encourage visitors to answer trivia questions, participate in sweepstakes, query the advice columnists and interact with editors and bloggers.

New features include:

Buzz
Industry insiders tip off RGXLife.com viewers on the bands that are going to be the next big thing, and the site spotlights these up and comers within the Buzz section. Catch their tunes, videos and pictures before anyone else does. Content partners: major and independent labels.

Brain Salad
In a rare series of interviews, hit-making producers and recording engineers spill it all, demystifying the recording process. Normally behind the scenes, these craftsmen let us in on what makes a hit. Follow their journey as they reveal their personal methods for making it all come together in the studio. Content partner: Studio Expresso (www.studioexpresso.com).


Backstage Pass
Witness the creative process as you’ve never seen it - from inside the rehearsal studio. Watch your favorite recording artists prepare for concerts, television appearances, tours and recording sessions. You'll feel as though you’re actually sitting right there with the artists and their crews. What happens in rehearsal stays in rehearsal. Content partner: Rehearsals.com (www.rehearsals.com).

Sticks and Stones: The Journey of "Fact and Fiction"
In this series, RGXLife.com viewers follow the evolution of aspiring group Fact and Fiction in their quest to travel from MySpace to the big time. The saga evolves from assembling the band and defining the look, to writing lyrics and rehearsing, to finally performing in public venues. Get a firsthand look at groupies, frustration with the industry and angst within the band. In an engaging stream of consciousness, the band's leader digs deep as he drives towards his ultimate goal of stepping up and making it big time. Content partner: Fact and Fiction (www.factandfiction.comwww.myspace.com/factandfictionmusic).

Word
The “Word” section provides the insider information on the latest scoop, tips and buzz in the music industry. Ever wonder about the Grammy process? What's it like to be on the road with a mega-star? Can I really make a record in my bedroom? Word’s thought provoking answers to these questions are done in an entertaining way.

About The Dial Corporation:
The Dial Corporation, a company of Henkel KGaA, is based in Scottsdale, Ariz., and one of America’s leading manufacturers of consumer products, including Dial® Soaps, Purex® laundry detergents, Renuzit® air fresheners and Right Guard® antiperspirants/deodorants. Dial products have been in the American marketplace for more than 100 years. For more information about The Dial Corporation, visit the company's Web site at www.dialcorp.com.

About Henkel:
“Henkel – A Brand like a Friend.” Henkel is a leader with brands and technologies that make people's lives easier, better and more beautiful. Henkel, a Fortune Global 500 company, operates in three strategic business areas – Home Care, Personal Care, and Adhesives, Sealants and Surface Treatment. In fiscal 2006 Henkel generated sales of 12.740 billion euros. More than 50,000 employees work for Henkel worldwide. People in approximately 125 countries around the world trust brands and technologies from Henkel.