Iron Man magazine, which offers in-depth exercise training and nutritional information for bodybuilders and serious fitness enthusiasts, and RGXLife.com, a men’s lifestyle Web site sponsored by RGX™ Bodyspray from Right Guard®, announced a strategic partnership to bring exclusive content to the RGX site’s popular fitness section.

RGX Life features continuously updated articles and videos. Akin to a consumer TV network, the site maintains a production staff to keep content fresh and compelling, and offers partner companies who collaborate with RGX an opportunity to convey their message on the site. The site’s original, exciting content mixes articles, videos, blogs and reviews delivered with understated humor in an entertaining style. Unlike a static periodical, content is updated daily. Interactive elements encourage visitors to answer trivia questions, participate in sweepstakes, query the advice columnists and interact with editors and bloggers.

“It’s a natural fit to feature practical and informative stories about fitness on our site and Iron Man is an authority,” said Stephen Koven, Right Guard/RGX brand manager. “RGX users care about physical fitness since there is no better confidence builder than being fit.”

Founded in 1936, Iron Man’s primary focus is on proper training and nutrition, including information on training programs, sports medicine, inspirational guides, and supplements. Monthly features include research on drug use and their side effects in the sport, new books, videos, equipment and healthy recipes from a world-renowned chef.

“We take a serious approach to nutrition and training, but our material is accessible and practical for any guy who is interested in maintaining his body,” said John Balik, publisher and editorial director. “You don’t have to be a professional bodybuilder to benefit from our nutritional expertise and everyone will love our original recipes that not only taste good, but help you look and feel good.”

About The Dial Corporation:
The Dial Corporation, a company of Henkel KGaA, is based in Scottsdale, Ariz., and one of America’s leading manufacturers of consumer products, including Dial® Soaps, Purex® laundry detergents, Renuzit® air fresheners and Right Guard® antiperspirants/deodorants. Dial products have been in the American marketplace for more than 100 years.

About Henkel:
“Henkel – A Brand like a Friend.” Henkel is a leader with brands and technologies that make people's lives easier, better and more beautiful. Henkel, a Fortune Global 500 company, operates in three strategic business areas – Home Care, Personal Care, and Adhesives, Sealants and Surface Treatment. In fiscal 2006 Henkel generated sales of 12.740 billion euros. More than 50,000 employees work for Henkel worldwide. People in approximately 125 countries around the world trust brands and technologies from Henkel.

About Iron Man:
Founded in 1936, Iron Man is a how-to magazine offering complete, unbiased training and nutritional information for the beginner and hardcore bodybuilder or weight trainer. Primary focus is on proper training and nutrition, with secondary emphasis on contest coverage and profiles of star bodybuilders. Editorial content also includes information on supplements, trends, shortcuts, inspirational guides, detailed training programs and sports medicine. Monthly features include new books, videos, equipment, healthy recipes from a world-renowned chef and research  on drug use and side effects in the sport.