04/28/2007, SCOTTSDALE, Ariz
Men’s Lifestyle Site Teams up with Leading Sports Nutrition Company to Provide Expert Fitness Content
RGXLife.com and Champion Nutrition Form Strategic Content Partnership
RGXLife.com, a men’s lifestyle Web site sponsored by RGX™ Bodyspray from Right Guard®, announced that it has formed a strategic content partnership with Champion Nutrition, a leading sports nutrition company. The sports fitness experts at Champion Nutrition are supplying original editorial content to RGXLife.com for publication in the site’s fitness section. The collaboration provides valuable fitness and nutritional information to RGXLife.com visitors, and also promotes Champion Nutrition as an expert in the field, bringing powerful exposure to the brand.
RGX Life features continuously updated articles and videos. Akin to a consumer TV network, the site maintains a production staff to keep content fresh and compelling, and offers partner companies who collaborate with RGX an opportunity to convey their message on the site. The site’s original, exciting content mixes articles, videos, blogs, reviews, and tools delivered with understated humor in an entertaining style. Unlike a static periodical, content is updated daily. Interactive elements encourage visitors to answer trivia questions, participate in sweepstakes, query the advice columnists and interact with editors and bloggers.
“Because RGXLife.com and RGX Bodysprays are targeted at mature, authentic guys, ages 15-29, who are ready to step up in terms of the products they use and the way they live their lives, we’re committed to offering Web site content that helps our visitors achieve those goals,” noted Stephen Koven, Right Guard/RGX brand manager. “A leading sports nutrition brand, Champion Nutrition, offers expertise that complements the RGX lifestyle.”
“As a company that’s devoted to enhancing health and athletic performance, Champion Nutrition appeals to the same kind of real guy who uses RGX Bodysprays,” said Mike Zumpano, Champion Nutrition CEO and founder. “Our alliance with RGXLife.com is exposing us to an extended audience of guys who are ready to live life to its fullest, and is building our brand image as a trusted source of fitness expertise and nutrition products.”
Visitors to the RGXLife.com fitness section can already take advantage of a meal calculator sponsored by Champion Nutrition. The simple, highly useful application helps users track their diets and calculate healthy meals. Part One of the Runner’s Nutrition Guide, written by Michael Zumpano, Champion Nutrition’s CEO and founder, is also currently live on the site. New editorial content created by Champion Nutrition will be added to the site on a regular, ongoing basis.
About The Dial Corporation:
The Dial Corporation, a company of Henkel KGaA, is based in Scottsdale, Ariz., and one of America’s leading manufacturers of consumer products, including Dial® Soaps, Purex® laundry detergents, Renuzit® air fresheners and Right Guard® antiperspirants/deodorants. Dial products have been in the American marketplace for more than 100 years.
“Henkel – A Brand like a Friend.” Henkel is a leader with brands and technologies that make people's lives easier, better and more beautiful. Henkel, a Fortune Global 500 company, operates in three strategic business areas – Home Care, Personal Care, and Adhesives, Sealants and Surface Treatment. In fiscal 2006 Henkel generated sales of 12.740 billion euros. More than 50,000 employees work for Henkel worldwide. People in approximately 125 countries around the world trust brands and technologies from Henkel.
About Champion Nutrition:
Champion Nutrition is a privately owned company that manufactures and markets a full line of nutrition products to professional athletes and fitness enthusiasts worldwide. Established in 1983 by Michael Zumpano, a bodybuilding enthusiast, Champion Nutrition has developed cutting edge products that revolutionized the bodybuilding industry.
By 1989, Champion Nutrition had become the premier sports nutrition company in the bodybuilding market. That same year Champion Nutrition crossed over into the endurance market with the introduction of an exercise and recovery drink, which by 1993, had become the most widely accepted and talked about sports drink in professional cycling.
In addition to marketing its full line of supplements, Champion Nutrition manufactures its products on-site at its FDA approved facility in Concord. This enables Champion Nutrition to have complete control over all aspects of production to yield the most effective, high-quality and best-tasting nutrition products on the market.
Our commitment to improved athlete performance has seen our list of devotees, ranging from the amateur to the World class athlete, grow beyond bodybuilding and cycling to include Olympic athletes, collegiate and professional players, in the areas of football, basketball, baseball, soccer, hockey, rugby, skiing and many other sports.
In addition, strategic alliances, such as the one shared with Nautilus, has allowed Champion Nutrition to expand in the fitness arena and become the nutrition line of choice of Bowflex customers, while positioning itself as a cutting-edge nutrition company.