04/17/2007, SCOTTSDALE, Ariz.
Radio Star Cooper Lawrence, Renuzit® Team Up to Celebrate Everyday Luxuries
In days packed full of worries and responsibilities, sometimes you just need to take a few moments to treat yourself and your family. So what are your affordable everyday luxuries?
Renuzit® Subtle Effects™ air fresheners, a new line of subtle yet distinctive home fragrance mists at a value price, is a perfect way to bring an everyday luxury to your day. Renuzit® Subtle Effects™ air fresheners, Renuzit® products and radio star Cooper Lawrence want to hear what kinds of affordable luxuries you use to reward yourself and your family and to create a welcoming, inviting home.
From April 15 to June 22, Cooper will pick her favorite everyday luxuries submitted by people from all across the country via http://www.shareyourluxury.com. Each week, one winner will get $200 to indulge, and Cooper's favorite tips and stories will be posted on the Web site. In addition, Renuzit® Subtle Effects™ air freshener is holding a sweepstakes. In June, a lucky winner will be randomly selected to receive a $2,500 prize.
Cooper Lawrence is a developmental psychologist and host of a nationally syndicated radio show, The Cooper Lawrence Show. You can learn more at http://www.cooperlawrence.com.
The Subtle Effects™ line includes Cool Morning Air®, Quiet Lavender Whisper™, Gentle Citrus Orchard™ and Light Alpine Frost™ fragrances. Add a special touch and ambiance to your home for only $1.99 to $2.49. Subtle Effects is available at mass retailers nationwide. Submit your luxuries at http://www.shareyourluxury.com.
The Dial Corporation, a company of Henkel KGaA, is based in Scottsdale, Ariz., and is one of America's leading manufacturers of consumer products, including Dial® soaps, Purex® laundry detergents, Soft Scrub® cleaners, Renuzit® air fresheners and Right Guard® antiperspirant/deodorants. Dial products have been in the American marketplace for more than 100 years.
"Henkel -- A Brand like a Friend." Henkel is a leader with brands and technologies that make people's lives easier, better and more beautiful. Henkel, a Fortune Global 500 company, operates in three strategic business areas -- Home Care, Personal Care, and Adhesives, Sealants and Surface Treatment. In fiscal 2006 Henkel generated sales of 12.740 billion euros. More than 50,000 employees work for Henkel worldwide. People in approximately 125 countries around the world trust in brands and technologies from Henkel.