04/17/2007, SCOTTSDALE, Ariz



Lurking Cockroach Allergen Can Make Life Difficult for Asthmatics

Combat(R) explains cockroaches aren't just a nuisance, they're a health risk

In addition to picnics, parties and fun, summer can mark an increase in cockroach activity. Formany, especially those with asthma, an allergen created by these common pests can turn summertime fun into a nightmare. Taking a few simple steps, like using Combat(R) cockroach and ant control products, can help you make the most of the summer season.

Asthma can be difficult enough with symptoms ranging from wheezing and coughing to shortness of breath, and proteins produced by cockroaches only make these problems worse. The National Institutes of Health (NIH) has determined that the cockroach allergen worsens asthma symptoms even more so than dust mites or pets. In some cases, the presence of this allergen has actually been proven to cause the breathing disorder in otherwise healthy adults and children. In addition to the onset of asthma symptoms, the cockroach allergen can cause itchy skin or a scratchy throat, eyes and nose. In fact, the Environmental Protection Agency has even classified cockroaches as human health pests.

Do you think your home is safe? The NIH has determined that nearly twothirds of homes have detectable levels of cockroach allergens. Instances of childhood asthma have steadily increased in the United States-current estimates are around 5 million cases. Location can be a key factor. Apartments and multi-family units have a higher rate of cockroach allergen occurrence than any other dwelling. The National Institute of Allergy and Infectious Diseases released a study that found children in urban areas suffer disproportionately from asthma, and most asthmatics in urban areas are allergic to the cockroach allergen.

Although, healthcare professionals can typically manage asthma, there are many easy and affordable preventative measures that can be taken to get-and keep- your home cockroach-free.

Store shelves are filled with a variety of pest-control products that come in many different forms. Sprays are often a popular choice, but are only a temporary fix and can aggravate asthmatics if the product is inhaled. Combat® makes bait stations and gels that are easy to use, less messy and offer long-term insect control ranging from three to twelve months. The bait stations and gels get to the root of the problem-the nest-rather than just killing the cockroaches that can be seen. Within five months, the offspring from just one female German cockroach can multiple to
more than 4,000. Killing the nest is a key part of the roach control solution.

For more information about pest prevention and control strategies, visit http://www.combatbugs.com. Combat(R) products retail from $2.49 to $14.99 and are available at most major retailers.

The Dial Corporation, a company of Henkel KGaA, is based in Scottsdale, Ariz., and is one of America's leading manufacturers of consumer products, including Dial® soaps, Purex® laundry detergents, Renuzit® air fresheners and Right Guard® antiperspirant/deodorants. Dial products have been in the American marketplace for more than 100 years.

"Henkel - A Brand like a Friend." Henkel is a leader with brands and technologies that make people's lives easier, better and more beautiful. Henkel, a Fortune Global 500 company, operates in three strategic business areas - Home Care, Personal Care, and Adhesives, Sealants and Surface Treatment. In fiscal 2006 Henkel generated sales of 12.740 billion euros. More than 50,000 employees work for Henkel worldwide. People in approximately 125 countries around the world trust in brands and technologies from Henkel.