01/19/2007, Düsseldorf and Gulph Mills, PA

 

 

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Henkel Sponsors Ice Hockey World Championship

Henkel remains committed to its strategy of sponsoring top international sports events. The manufacturer of branded consumer products is supporting this year's Ice Hockey World Championship, which starts on April 27 in Moscow, Russia and runs through May 13.
Düsseldorf, Germany/Gulph Mills, Penn., January 18, 2007 - Henkel remains committed to its strategy of sponsoring top international sports events. The manufacturer of branded consumer products is supporting this year's Ice Hockey World Championship, which starts on April 27 in Moscow, Russia and runs through May 13. The world's fastest team sport enjoys a high level of international popularity. At the Ice Hockey World Championship, Henkel's sponsorship is at the second highest level, just below the main sponsor, Skoda. Besides the Henkel corporate brand, the product brands Ceresit and Persil will also be on display.

Henkel has sponsored national and international sports events for many years. The manufacturer of popular U.S. brands like Dial®, Loctite® and Right Guard® is a premium sponsor of the DEG Metro Stars in the German Ice Hockey League. In its home city of Düsseldorf, it sponsors the "Henkel-Renntag um den Preis der Diana" (a leading horse racing event at which the German Oaks is run) and the Tennis World Team Cup. On the international stage, it sponsors the beach volleyball tournaments in Paris and Klagenfurt, Austria, and the Rubson Raid Turquoise speedboat race.

"Henkel - A Brand like a Friend". Henkel is a leader with brands and technologies that make people's lives easier, better and more beautiful. Henkel, a Fortune Global 500 company, operates in three strategic business areas - Home Care, Personal Care, and Adhesives, Sealants and Surface Treatment. In fiscal 2005 Henkel generated sales of 11.974 billion euros. More than 50,000 employees work for Henkel worldwide. People in approximately 125 countries around the world trust in brands and technologies from Henkel.