02/20/2007, Scottsdale, Arizona

 

 

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Name Natalie Violi
  Corporate Communications
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Name Cindy Demers
  Head Corporate Communications
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Dial Settles with Vi-Jon in Dial Complete Suit

The Dial Corporation, a company of Henkel KGaA, settled a false advertising and trade dress infringement lawsuit filed in August 2006 against Vi-Jon Laboratories, a leading private label manufacturer of personal care products.

Scottsdale, Ariz., February 20, 2007 -- The Dial Corporation, a company of Henkel KGaA, settled a false advertising and trade dress infringement lawsuit filed in August 2006 against Vi-Jon Laboratories, a leading private label manufacturer of personal care products.

The results of standard clinical hand wash tests conducted for Dial at an independent laboratory showed that the Vi-Jon product, which is positioned as a Dial Complete generic, is "less than one tenth as effective in killing germs" as the superior performing Dial Complete® antibacterial soap product.

Other tests revealed that the Vi-Jon hand soap products contained significantly lower bio-available levels of the active ingredient, triclosan, than the Dial Complete product. The Dial product is uniquely formulated and patented throughout the world.

Vi-Jon is no longer distributing a foaming hand soap product that contains the claim "compare to" Dial's antibacterial foaming hand soap. Additionally, the St. Louis, Mo manufacturer will not make efficacy or "compare to Dial Complete" claims without specific testing to support these claims. ViJon removed the product advertising claim from its products without admitting liability, fault, or wrongdoing. Other terms of the settlement agreement are confidential.

The Dial Corporation, a company of Henkel KGaA, is based in Scottsdale, Ariz., and is one of America's leading manufacturers of consumer products, including Dial® soaps, Purex® laundry detergents, Renuzit® air fresheners and Right Guard® antiperspirants/deodorants. Dial products have been in the American marketplace for more than 100 years. For more information about The Dial Corporation, visit the company's web site at http://www.dialcorp.com/.

"Henkel - A Brand like a Friend." Henkel is a leader with brands and technologies that make people's lives easier, better and more beautiful. Henkel, a Fortune Global 500 company, operates in three strategic business areas - Home Care, Personal Care, and Adhesives, Sealants and Surface Treatment. In fiscal 2006 Henkel generated sales of 12.740 billion euros. More than 50,000 employees work for Henkel worldwide. People in approximately 125 countries around the world trust in brands and technologies from Henkel.