06/30/2005, Gulph Mills, Penn.

 

 

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Henkel Teams Up with NASCAR Stars Bobby and Terry Labonte for Brumos Porsche 250 at Daytona International Speedway Henkel and its Loctite® Brand Sponsor Talented Brother Team

Henkel in North America has teamed up with NASCAR NEXTEL Cup Series stars Bobby and Terry Labonte as they race for the checkered flag in tonight's Brumos Porsche 250 at Daytona International Speedway. The talented brothers will combine their skills to champion the No. 44 Doran Racing Pontiac Doran sponsored by Henkel, its Loctite® brand, and Daytona USA.
GULPH MILLS, PENN, June 30, 2005 -- Henkel in North America has teamed up with NASCAR NEXTEL Cup Series stars Bobby and Terry Labonte as they race for the checkered flag in tonight's Brumos Porsche 250 at Daytona International Speedway. The talented brothers will combine their skills to champion the No. 44 Doran Racing Pontiac Doran sponsored by Henkel, its Loctite® brand, and Daytona USA.

"We're excited to have the Labonte brothers behind the wheel for Henkel and Loctite," said John Knudson, President and Chief Administrative Officer of Henkel in North America. "The Labontes' proven on-track success, combined with Henkel and Loctite's trusted performance, put them in a great position to win tonight's race."

This is the Labonte brothers' second-straight Rolex Series appearance at Daytona. In February, they shared the driver's seat of the No. 44 Pontiac Doran with open-wheel stars Jan Magnussen and Bryan Herta where they finished ninth overall in the Rolex 24 at Daytona.

Earlier this year, Henkel announced an increased NASCAR presence through a Busch Series sponsorship of driver Greg Biffle and Brewco Motorsports. Henkel brands including Renuzit®, Armour® Star, Dep® Sport, Purex®, Loctite®, Dial® and Duck® brand products will participate in the sponsorship of the No. 66 Ford Taurus.

Henkel's Loctite® brand also continued its associate sponsorship of Robert Yates Racing and the Elliott Sadler-driven No. 38 M&M'S® Ford, in the NASCAR NEXTEL Cup Series.

Henkel has a long relationship with motorsports, and is additionally an official supplier and sponsor to West McLaren Mercedes in Formula One racing.

Just Marketing, an Indianapolis-based motorsports marketing agency was responsible for placing the Henkel Grand American sponsorship and plays a major role in supplying and managing activation elements of the program.

"Every day, consumers worldwide experience why Henkel is truly a brand like a friend," said Zak Brown, President and CEO, Just Marketing, Inc. "You would be extremely hard-pressed to find any racing mechanic's toolbox that did not include Loctite products. Race fans know this, and that very credibility sets the stage for a successful marketing opportunity."

About Henkel:
"Henkel - A Brand like a Friend." Henkel is a leader with brands and technologies that make people's lives easier, better and more beautiful. The Henkel Group operates in three strategic business areas -- Home Care, Personal Care, and Adhesives, Sealants and Surface Treatment. In fiscal 2004 the Henkel Group generated sales of 10.592 billion euros. More than 50,000 employees work for the Henkel Group worldwide. People in 125 countries around the world trust in brands and technologies from Henkel.

About Just Marketing:
Just Marketing is an independent full-service motorsports-only agency that exclusively represents corporations in all forms of motorsports worldwide. Just Marketing's client list includes SUBWAY® Restaurants, Diageo, Henkel, Ford Motor Company, Volkswagen of America, Visteon, Brut, ditech®.com, Time Inc., Travelodge, Jackson Hewitt Tax Service, Eli Lilly & Company and Armor All/STP Products Company. Just Marketing's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, Indy Racing League, NHRA, Grand American Road Racing Association, and the American Le Mans Series. For more information, please visit Just Marketing on the worldwide web at www.justmarketing.com.