02/16/2005, Düsseldorf and Gulph Mills, PA
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| Name | Pattie Jacobus |
| Corporate Communications | |
| Phone | +1-860-571-5248 |
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Henkel Announces Sponsorship of 2005 Luge World Championships
Düsseldorf, Germany/Gulph Mills, Penn., February 16, 2005 - - Henkel in North America announced today its sponsorship of the 38th Luge World Championships. The competition features the best luge athletes from around the world, competing on the 2002 Olympic course in Park City, Utah.
"The Luge World Championships offer Henkel a great opportunity to be associated with a major international sporting event, further demonstrating the depth and international reach of the Henkel brand," said John Knudson, President and Chief Administrative Officer of Henkel Corporation, a U.S. affiliate of Henkel KGaA, Düsseldorf, Germany. "We are proud to support a sport that, like Henkel, is rooted in Europe, but ever-expanding in the U.S. market."
Luge is the Fastest Sport on Ice® with speeds over 90 miles per hour and competitors racing to the single-thousandth of a second. The Luge World Championship, which runs from February 18 - February 20, is the most significant luge event outside the Olympic Games, and the last big competition before the 2006 winter games in Torino, Italy. The three-day competition will feature four disciplines: men's singles, women's singles, doubles, and the team competition. An estimated 27 nations will be represented during the competition.
Henkel's sponsorship efforts will be seen widely around the world, including in its native Germany where the Championships will be broadcast on the German TV network ARD. In the U.S., the event will be aired on The SPEED Channel. Verizon DSL will also stream the event live on-line at http://www.verizonmarketing.com/usaluge/
About Henkel:
"Henkel - A Brand like a Friend.®" Henkel is a leader with brands and technologies that make people's lives easier, better and more beautiful. The Henkel Group operates in three strategic business areas -- Home Care, Personal Care, and Adhesives, Sealants and Surface Treatment. In fiscal 2004 the Henkel Group generated sales of 10.592 billion euros and operating profit (EBIT) of 1.920 billion euros. More than 50,000 employees work for the Henkel Group worldwide. People in 125 countries around the world trust in brands and technologies from Henkel.
"The Luge World Championships offer Henkel a great opportunity to be associated with a major international sporting event, further demonstrating the depth and international reach of the Henkel brand," said John Knudson, President and Chief Administrative Officer of Henkel Corporation, a U.S. affiliate of Henkel KGaA, Düsseldorf, Germany. "We are proud to support a sport that, like Henkel, is rooted in Europe, but ever-expanding in the U.S. market."
Luge is the Fastest Sport on Ice® with speeds over 90 miles per hour and competitors racing to the single-thousandth of a second. The Luge World Championship, which runs from February 18 - February 20, is the most significant luge event outside the Olympic Games, and the last big competition before the 2006 winter games in Torino, Italy. The three-day competition will feature four disciplines: men's singles, women's singles, doubles, and the team competition. An estimated 27 nations will be represented during the competition.
Henkel's sponsorship efforts will be seen widely around the world, including in its native Germany where the Championships will be broadcast on the German TV network ARD. In the U.S., the event will be aired on The SPEED Channel. Verizon DSL will also stream the event live on-line at http://www.verizonmarketing.com/usaluge/
About Henkel:
"Henkel - A Brand like a Friend.®" Henkel is a leader with brands and technologies that make people's lives easier, better and more beautiful. The Henkel Group operates in three strategic business areas -- Home Care, Personal Care, and Adhesives, Sealants and Surface Treatment. In fiscal 2004 the Henkel Group generated sales of 10.592 billion euros and operating profit (EBIT) of 1.920 billion euros. More than 50,000 employees work for the Henkel Group worldwide. People in 125 countries around the world trust in brands and technologies from Henkel.