02/28/2005, Düsseldorf and Gulph Mills, PA

 

 
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Henkel Announces NASCAR Busch Series Team Sponsorship Features Multiple Brands, Former Series Champion Greg Biffle

Henkel in North America announced today that it will expand its NASCAR presence through a Busch Series sponsorship of Greg Biffle and Brewco Motorsports. Several Henkel brands including Renuzit®, Armour® Star, Dep® Sport, Purex®, Loctite®, and Duck® brand products will participate in the sponsorship of the #66 car as the primary sponsor for five races and associate sponsor for 23 others.
DÜSSELDORF, GERMANY/GULPH MILLS, PENN, February 28, 2005 -- Henkel in North America announced today that it will expand its NASCAR presence through a Busch Series sponsorship of Greg Biffle and Brewco Motorsports. Several Henkel brands including Renuzit®, Armour® Star, Dep® Sport, Purex®, Dial®, Loctite®, and Duck® brand products will participate in the sponsorship of the #66 car as the primary sponsor for five races and associate sponsor for 23 others. The Loctite brand will also continue its associate sponsorship deal with Robert Yates Racing and the No. 38 M&M'S® Ford, which competes in the NASCAR NEXTEL Cup Series.

"This is an exciting opportunity for Henkel to extend our reach and connect with the millions of NASCAR fans who use our products every day," said John Knudson, President and Chief Administrative Officer of Henkel of America, Inc., a U.S. affiliate of Henkel KGaA, Düsseldorf, Germany. "Henkel brands like Loctite® and Duck® are indispensable to racing teams among all series. Therefore, we put ourselves in an environment that offers both high visibility and immense consumer credibility."

Greg Biffle, the 2002 Busch Series champion, will drive the Henkel car for five Busch Series races beginning at the Phoenix International Raceway on April 22. The participating Henkel brands will rotate primary positioning on Biffle's No. 66 Ford Taurus during the season at races in Darlington, Phoenix, Richmond and Watkins Glen. Henkel will also maintain an associate sponsor status for the duration of Greg Biffle's NASCAR Busch racing season.

"We are looking forward to a very strong Busch season with Henkel as our sponsor and our friend," said Todd Wilkerson, President, Brewco Motorsports. "Henkel products are established and well-known in the racing community and we're confident that after this season, the NASCAR fans will also recognize the value Henkel brings to the sport."

The Henkel sponsorship with Biffle and Brewco will run through the 2005 season and will be supported by hospitality events and a full show car program. The Loctite brand will also sponsor Biffle for one race in the Rolex Sports Car Series in Daytona.

Henkel has a long relationship with motor sports, and is an official supplier and sponsor to West McLaren Mercedes in Formula One racing.

About Henkel:
"Henkel - A Brand like a Friend." Henkel is a leader with brands and technologies that make people's lives easier, better and more beautiful. The Henkel Group operates in three strategic business areas -- Home Care, Personal Care, and Adhesives, Sealants and Surface Treatment. In fiscal 2004 the Henkel Group generated sales of 10.592 billion euros. More than 50,000 employees work for the Henkel Group worldwide. People in 125 countries around the world trust in brands and technologies from Henkel.

www.henkel.us