Laundry & Home Care
Henkel established its Laundry & Home Care division in North America with an acquisition in 2004. The acquisition manufactured and sold such well known consumer products as Purex® laundry detergent, Renuzit® air fresheners, Soft Scrub® household cleaners, and Combat® insecticides.
A key element in Henkel’s growth is the development of innovative new products. During the past years, new products have included award winning launches and innovative marketing campaigns.
Local top brands and product groups
- Heavy-duty detergents
- Fabric softeners
- Laundry conditioning products
- All-purpose cleaners
- Scouring agents
- Bath and Kitchen cleaners
- Air fresheners
- Insecticides for household applications
The Laundry business includes not only heavy-duty and specialty detergents but also fabric softeners, laundry performance enhancers and laundry care products. The portfolio of our Home Care business encompasses cleaners for bath and household. We also have a market presence in the North America region with air fresheners and insecticides.