07/07/2008, Irvine, California


Henkel Signs Distribution Agreement with South African Firm

As the company continues to expand in both established and emerging electronics manufacturing regions, the electronics group of Henkel today announced a new partnership to extend its presence in South Africa. The materials leader has signed on PEM Technologies to represent its line of Loctite® brand electronics adhesives in the growing South African region.

Though it is not often considered a major electronics manufacturing locale, South Africa is, in fact, one of the fastest growing regions for certain sectors within the electronics production market.  Automotive, military/aerospace and contract manufacturing are all seeing significant growth rates and Henkel anticipates that this will only continue for the foreseeable future.
“Recently, we have seen major manufacturers in automotive and in military/aerospace either transfer production from Europe to South Africa or set up additional, dedicated South African production sites,” comments Richard Boyle, Regional Technical Service Manager for Henkel.  “And, growth in the contract manufacturing sector -- particularly for telecom, IT and entertainment products -- is even more rapid and represents the largest area of expansion for Henkel,” Boyle continues.  “Establishing a partnership with a strong regional distributor like PEM Technologies is critical to our strategy for growth in this promising region.”
PEM Technologies has been selling to the electronics production sector for over ten years and has a dominant presence in the South African manufacturing community.  Steve Eglinton, Managing Director of PEM, is confident the company’s relationship with Henkel will only serve to further enable customers’ competitiveness.  “Without question, Loctite is the leading brand of adhesives for electronics manufacturing and we are very enthusiastic about
representing Henkel materials throughout South Africa,” says Eglinton.  “Henkel’s philosophy of supporting the customer through top-notch applications expertise, technical service and materials-based productivity enhancing tools is completely in line with PEM’s approach.  With Henkel’s leading materials technologies, we look forward to helping customers develop their operations in South Africa.”
To find out more about Henkel’s complete materials portfolio, call the company’s headquarters at 949-789-2500 or log onto www.henkel.com/electronics.  PEM Technologies can be reached via phone at +27 11908 3030 or via e-mail at sales@pem.co.za.
About Henkel
For more than 130 years, Henkel has been a leader with brands and technologies that make people's lives easier, better, and more beautiful. Henkel operates in three business areas -- Home Care, Personal Care, and Adhesives Technologies -- and ranks among the Fortune Global 500 companies. In fiscal 2007, Henkel generated sales of $19.218 billion and operating profit of $1.975 billion. Our more than 55,000 employees worldwide are dedicated to fulfilling our corporate claim, "A Brand like a Friend," and ensuring that people in more than 125 countries can trust in brands and technologies from Henkel.