Bruno Piacenza, executive vice president laundry & home care at Henkel, presented the award to BASF at the American Cleaning Institute (ACI) Annual Meeting and Industry Convention in Orlando, Fla. on Jan. 30, 2012. “Innovative products and technologies are a fundamental basis for achieving more value with fewer resources. This idea is at the core of Henkel’s 2030 Sustainability Strategy. We are pleased to present the first ‘Henkel Sustainability Award’ to our long-term business partner BASF for their excellent contributions which have advanced the development of more sustainable products from Henkel in 2011,” said Piacenza.

This successful cooperation with Henkel’s laundry and home care business resulted in a new, easily dissolvable formula for the automatic dishwashing tablets Somat 10. The ingredient allows faster, powerful cleaning even in short dishwasher cycles at low washing temperatures.

For Henkel’s cosmetics and toiletries business, BASF has developed a key ingredient for high-performing hair conditioners that helps to reduce the footprint of the production phase. The new formula that is used in Schauma brand conditioners can be processed even at low temperatures. As a result, the innovative formula delivers better performance at a reduced environmental footprint.

Henkel provides extensive information on sustainability and corporate social responsibility on its website at www.henkel.com/sustainability.

Henkel in North America
Henkel markets a wide range of well-known consumer and industrial brands in North America, including Dial® soaps, Purex® laundry detergents, Right Guard® antiperspirants, got2b® hair gels, and Loctite® adhesives.

Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries, and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 48,000 people and reported sales of $20.07 billion and adjusted operating profit of $2.27 billion in fiscal 2010. Henkel’s preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500.