Since March 2004, Dial has been a proud member of the Henkel family and a subsidiary of Henkel AG & Co. KGaA, based in Duesseldorf, Germany. Our exciting partnership allows us to reach new customers across the world and continue developing innovative new products.

Dial products have been in the American marketplace for more than 130 years and the slogan for Dial Soap, "Aren't You Glad You Use Dial?"™ has been one of the best-known slogans in America since its introduction in 1953. Some of our trademarks include Dial®, Purex®, Renuzit®, Right Guard®, Coast®, Zout®, Tone®, Pure & Natural®, Trend®, 20 Mule Team® Boraxo, Soft Scrub® and Combat®.

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