5/4/2011, Irvine, California



Henkel Electronics Redesigns Website, Offers Suite of eTools to Enhance Customer Experience

In order to provide more streamlined accessibility to information regarding the company’s wide range of electronic materials, Henkel Electronics has redesigned its website (www.henkel.com/electronics) to deliver a simple, yet comprehensive, resource for customers’ and partners’ daily use. 

“The new website was thoughtfully reworked, with input from customers regarding functionality and data requirements as key criteria for the project,” explains Doug Dixon, Marketing Communications Director for Henkel Electronics.  “With our broad based portfolio, it was essential to develop a tool where customers can easily search for products and obtain all reference materials for that specific product through a single access point.  For any given material, website users will be able to view all available data – whether that’s technical data sheets, videos, press announcements, technical articles, images or tutorials.” 

The newly refreshed business tool boasts improved search capabilities, access to Henkel communication resources such as the company’s in-depth catalogs and quarterly newsletters, and details regarding upcoming events where users can connect with Henkel staff and view the latest products.  With daily updates and continuous improvements, the new Henkel Electronics site assures that customers receive the most current information in real time. 

For press and distribution partners, www.henkel.com/electronics will also deliver auto-updating features that provide for continuous accuracy and brand consistency.   Partners can sign-in on a secure registration page to download the latest videos, logos, quotes, word documents and high resolution photos.  When resources are updated, registered press and distributors will receive an automatic notification that new information is available.  The new press and distribution partners program will be available in May 2011.

Of course, Henkel recognizes that there are many electronic touch points for customers, so the company has also elevated its presence on popular social media sites such as Linkedin and Facebook and has posted informational product videos on YouTube.  For all of these networking tools, users can connect by searching key words: “Henkel Electronic Materials”. 

“We’ve already received very positive feedback regarding all of our new eTools,” comments Dixon.  “The goal is to make access to Henkel information easy and fast and I’m confident we have the right platform in place to deliver on these objectives.”

To learn more about Henkel Electronic Materials, log onto www.henkel.com/electronics.

Except as otherwise noted, all marks used herewith are trademarks and/or registered trademarks of Henkel and/or its affiliates in the US and elsewhere.

About Henkel
Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries, and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 48,000 people and reported sales of $20.07 billion and adjusted operating profit of $2.27 billion in fiscal 2010. Henkel’s preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500.