10/14/2009, Scottsdale, Ariz.
Greg Tipsord, Senior Vice President and General Manager at Henkel Consumer Goods Inc., was a speaker at BOLO 2009, a digital marketing conference for smaller independent agencies, which was held October 12-14, 2009 at the Hotel Valley Ho in Scottsdale.
Tipsord took part in a panel discussion on October 13 titled “What a Client Wants,” where attendees learned firsthand what clients are thinking when they pick agencies and partners. At Henkel, Tipsord and his team are responsible for the introduction of a breakthrough new laundry product, Purex® Complete 3-in-1™ laundry sheets, which combine detergent, softener, and anti-static in one powerful sheet. Henkel also manufactures and markets such well-known consumer brands as Dial® soaps and body washes, Renuzit® air fresheners, and Right Guard® antiperspirants.
The BOLO 2009 conference was designed for the smaller independent advertising, PR, and marketing agency interested in offering the latest in online, digital marketing to its clients. Attendees heard from industry thought leaders through keynote speeches, panel discussions, and one-on-one meetings. During technology labs, experts demonstrated tools to make digital marketing easier to implement. For more information, visit http://bolo2009.com.
