02/05/2009, Düsseldorf, Germany/Rocky Hill, Conn.


Henkel is an Official Sponsor of the 2009 Ice Hockey World Championship

Henkel, the international branded consumer goods manufacturer, is an Official Sponsor of the International Ice Hockey Federation (IIHF) World Championship for the third year in a row. The world’s ice hockey elite will be gathering in Switzerland from April 24 to May 10, 2009. 

During the tournament, Henkel’s corporate brand and its product brands Persil (laundry care), Ceresit (building products) and LePage (adhesives) will be displayed in the stadiums in Berne and Zurich. In addition, the LePage and Ceresit brands will be visible behind the players’ benches. Henkel also sponsored the IIHF World Championships in Russia (2007) and Canada (2008).

At the 73rd IIHF World Championship, national teams from 16 countries will be competing in four groups and 56 games for the coveted World Championship title. The event is expected to attract 300,000 visitors and 800 million TV viewers worldwide. This will make the IIHF World Championship the biggest sports event in Switzerland this year. In line with its sponsoring strategy, Henkel is using this international sports event to increase awareness of the Henkel corporate brand and product brands.

Henkel’s sponsorship of the IIHF World Championship will also support its Henkel Smile corporate citizenship program. For every goal scored during the tournament, Henkel will donate 50 euros to a children’s aid project. Fans and spectators in the stadiums can also actively contribute to this good cause by signing an oversize Henkel Smile fan jersey. The company will donate an additional euro to the aid project for each signature. The project to which the money goes will be decided by visitors to the website www.henkel-powerplayers.com, who have until April 15, 2009, to cast their votes. They can choose between the organizations Laureus, a charity that utilizes the positive influence of sports to advance social change through various projects worldwide, and SOS Children’s Homes, a private social foundation active on all of the world’s five continents that helps children in need.

Henkel Smile provides the umbrella for the company’s corporate citizenship activities. Henkel Smile is anchored in the company's vision and values. Areas of engagement are: social needs, education and science, fitness and health, arts and culture, and the environment.

Henkel is also organizing an international fan competition in connection with the IIHF World Championship. At www.henkel-powerplayers.com, parents in the countries specified on the website can upload their youngster’s best ice hockey fair-play snapshot. The prize is a trip to Switzerland, including hotel accommodation, tickets for one of the games and involvement in “The 3 Best Players of Each Team Award.” Together with a Henkel representative, the winning child will have the honor of presenting the award to the international sport stars in the presence of thousands of fans, with TV cameras running.

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